Social Media in Times of Tragedy
The Do's and Don'ts 1. Don't - Completely rely on scheduling tools. Companies need to constantly be plugged in to what is going in their industry, and the world, and be able to comment on it in "real-time" if appropriate. Lisa Grimm is quoted in this article saying, "...many organizations hadn’t seen the news or when they did had not remembered that they had scheduled content, or content in their ad queues to reassign for a more appropriate time,” Source: http://www.mojocreator.com/blog/2013/04/17/social-media-strategy-during-tragedy/ 2. Do - Check your source. Don't ruin your credibility or authority by commenting on, or repeating facts that are inaccurate. Source: http://www.mojocreator.com/blog/2013/04/17/social-media-strategy-during-tragedy/ 3. Don't - Use a tragedy to your advantage. You may have a product or service that could benefit from some unfortunate circumstances, but no one likes an obviously greedy company. Source: http://...